AVEN DIRECTION
Expertise
Founded by award-winning senior brand designer Barbara Menarti, AVEN helps brands define their positioning, identity and packaging with clarity and purpose.
BRAND STRATEGY
Positioning that gives every decision direction.
PACKAGING DESIGN
Luxury packaging that transforms products into brands.
CREATIVE DIRECTION
Building cohesive visual worlds across every touchpoint.
SUMMER 2026 FULLY BOOKED, AUTUMN/WINTER 2026 ENQUIRY OPENED
Meet The Founder
I'm Barbara Menarti, an award-winning brand designer and creative director whose journey began in 2010 after receiving a national Jury Award and Public Choice Award.
Over the past fifteen years, I've collaborated with founders and businesses across Europe and beyond, creating strategic brands, premium packaging and digital experiences that combine creativity with commercial thinking.
In the last few years, packaging has become one of my strongest specialisms.
After working for nearly two years with a global leader in premium vinyl manufacturing, I developed a deeper understanding of the production process, collaborating on bespoke projects and seeing concepts evolve into finished products. Working closely with specialist materials, print finishes and manufacturing techniques—including foil stamping, embossing, varnishes and production-ready artwork—has given me valuable insight into how thoughtful design translates into exceptional packaging.
Today, I work between Paris and London, where I founded AVEN as the evolution of Studio CREART, reflecting a more focused creative practice dedicated to strategic branding, packaging design and creative direction.
Philosophy
Thoughtful design begins with understanding. Every brand has a story worth uncovering, and every creative decision should serve a purpose beyond aesthetics.
Approach
From strategy and positioning to packaging and digital experiences, every project is developed collaboratively, balancing commercial thinking with refined visual execution.
Trusted By
Recognitions
JURY AWARD & PUBLIC CHOICE
Issued by mBank · Jan 2010 - National Design Competition
Awarded both the Jury Prize and Public Choice Award for outstanding design work in a national competition.
-
MULTIPLE INTERNATIONAL DESIGN AWARDS
Issued by TopDesigner · 2023–2025
Received multiple 1st, 2nd and 3rd place awards in international and community design competitions across branding, logo design and visual identity.
Awarded Projects: Form Ritual, Lenoa, JK Ibiza, Lukovo, EOS Optic, TDS Morava, LM Audit & Cyber Security
-
DESIGNRUSH FEATURED PROJECT
Issued by DesignerRush · Jan 2026
The LUKOVO brand identity was shortlisted for the DesignRush January 2026 Design Awards following editorial selection and expert review.
The Process
Every project is tailored to the brand, but the approach remains the same — strategic, collaborative and detail-driven from start to finish.
01 — Discover
Every project begins with understanding your business, audience, goals and vision. Through research and strategy, we uncover what makes your brand distinctive and where it has the greatest opportunity to grow.
02 — Define
With a clear direction in place, I develop the creative strategy, positioning and visual foundations that will guide every design decision.
03 — Design
This is where strategy comes to life through thoughtful identities, premium packaging and carefully considered brand experiences—refined through collaboration and feedback.
04 — Deliver
Every final asset is prepared with precision, ensuring your brand is ready to launch confidently across print, packaging and digital touchpoints.
Recent Thoughts
Why Packaging Is Your First Salesperson
Building a Brand Before Designing a Logo
What Luxury Brands Understand About Simplicity
Coming soon...