Selected Projects
A curated selection of work organised by discipline, showcasing the breadth of my creative practice across strategic branding, packaging design, digital experiences and creative direction. Each category highlights a collection of brands, demonstrating how strategy and thoughtful design come together to create distinctive, commercially considered identities.
SUMMER 2026 FULLY BOOKED, AUTUMN/WINTER 2026 ENQUIRY OPENED
Strategic Branding
​​Strong brands begin with strategy. From positioning and visual identity to brand guidelines and digital touchpoints, these projects demonstrate how thoughtful branding creates businesses that are distinctive, memorable and built to grow.
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Form Ritual
A contemporary lifestyle brand inspired by slow living, craftsmanship and everyday rituals. The project included brand strategy, visual identity, packaging design, website design and creative direction, creating a cohesive brand experience across every customer touchpoint.
Packaging Design
Packaging is often the first physical interaction someone has with a brand. Beyond aesthetics, it must communicate quality, build trust and perform in real-world production. My approach combines strategic thinking with technical understanding, designing packaging systems that are both visually distinctive and commercially viable.
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From luxury cosmetics to food and wellness brands, I develop packaging that balances creativity with production, considering everything from material selection and label hierarchy to print finishes and manufacturing requirements.
Websites & Digital Experience
A brand doesn't end with a logo or packaging. It continues through every digital interaction your customers have. This project showcase website and digital assets designed to feel cohesive, intuitive, and aligned with each brand's identity—balancing thoughtful user experience with refined visual design.
Product Photography & Art Direction
A brand doesn't end with a logo or packaging. It continues through every digital interaction your customers have. These projects showcase websites and digital assets designed to feel cohesive, intuitive, and aligned with each brand's identity—balancing thoughtful user experience with refined visual design.
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NAMA
Created for NAMA, a matcha-led concept inspired by the meeting of Japanese tradition and urban café culture, this project focuses on visual storytelling through carefully art-directed imagery. Every composition was developed to echo the brand's architectural language, materiality and restrained aesthetic, creating assets that feel refined, contemporary and unmistakably recognisable across digital platforms.
Good design starts with the right conversation.
Have a project in mind?
From strategy and visual identity to packaging, websites, and creative direction, I help brands build meaningful brands.
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